Growth Hacker - Blackburn

Growth Hacker

Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.

Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.

Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.

Growth Hacker Jobs in Blackburn

A large town in Lancashire, Blackburn is a busy place with many opportunities for those looking for Growth Hacker vacancies. Plus, it's just nine miles from Preston and 20 miles from Manchester, thus offering an easy commute for those who live or work in these other locations.

From the middle of the 13th century, Blackburn was a mill town that produced textiles - and was once known as the weaving capital of the world. The spinning jenny, was invented by local James Hargreaves in 1764 and it paved the way for Blackburn to become one of the first industrialised towns.

After the end of the second world war, Blackburn's textile sector experienced a brief boost, and then fell into decline. Along with the rest of the region, a combination of deindustrialisation and global competition meant much of the work was outsourced abroad and the town suffered economically.

Today, Blackburn is experiencing a renewal, as the economy switches from manufacturing-led industries to the service sector. However, around 20 per cent of the local workforce is still based in manufacturing, with one major employer being BAE Systems.

Other top employers in Blackburn include the local council and Blackburn College, as well as the East Lancashire Hospitals NHS Trust.

The IT, finance and communications sectors also play a big part in the local economy, and many of the leading companies in these fields can be found in places like Greenbank Business Park and Shadsworth Business Park.