Growth Hacker - Burnley
Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
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Growth Hacker Jobs in Burnley
Whereas most northern towns with milling and industrial heritage are closely linked to a major city such as Manchester, Leeds, Newcastle or Glasgow, Burnley is something of an oddity thanks to its relative isolation. It’s a good 22 miles (34 km) to the centre of Manchester to its direct south, about the same distance west or Bradford and the next major settlement to its north is Carlisle, 80 miles (130 km) away. Its nearest neighbour is Blackburn, 10 miles to the west and roughly Burnley’s twin in terms of population (and its footballing rival).
Burnley started out as a market town, trading chiefly in wool and other farm products, until the Industrial Revolution, and particularly the canals, reached the town. When coal was discovered close by, the picture was complete. Before long the town was thriving, with wool mills and eventually cotton mills powered by steam engines making the town thunder with productivity. Inevitably, the mills were to gradually close down and Burnley went through a period of isolation and stagnation, particularly after the Second World War.
The town is, however, looking forward, and has attracted investment and jobs over recent years. Industrial estates have sprung up around the town, and perhaps because of the distance to large cities, Burnley has become almost self-sufficient when it comes to retail, with a bustling town centre and a host of chains setting up shop there. This all adds up to a positive story for those looking for Growth Hacker positions in the Burnley area.
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Whether you are a client or a candidate, getting to know you helps us to understand and anticipate your needs. Why not get in touch and see just what we can do for you today?
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