Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
Growth Hacker Jobs in Preston
A city located in Lancashire, Preston is an area that has been settled since Roman times. In 1179, it was granted a Guild Merchant charter, making it a market town, and by the 13th century the city was known for its textile production.
During the Industrial Revolution, the city underwent rapid growth, particularly as innovations in textile manufacture helped to increase production.
In the early 20th century, the cotton industry fell into steep decline and this was slowly replaced by the manufacture of electrical goods, heavy industry and engineering.
These days, those seeking Growth Hacker roles in Preston will have a number of options to consider. James Hall and Co is a haulage supplier based in the city - they are the distributors for SPAR stores in the north of England and ship a wide range of goods to more than 450 shops in the region.
Meanwhile, other companies with facilities in the area include Matalan and Alstom Transport. A large call centre for the Carphone Warehouse and TalkTalk is also based in Preston.
In addition, the military aircraft HQ of BAE Systems and other divisions of the firm are based on the outskirts of the city and in neighbouring communities like Warton.
Popular locations
Growth hackers find jobs at Cast UK
Whether you’re looking for a rapid and inexpensive growth boost or are a person who can use growth hacking to elevate a business, read on. At Cast UK, we help our clients recruit candidates in all branches of marketing, including growth hacking. If you have the skills to find unorthodox growth opportunities for all sorts of businesses, follow the link below and register with us.
If you’ve looking for a growth hacker to quickly bring in new business for your company, call 0333 121 3345 and speak to one of our consultants – we might just have the perfect candidate.
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