Growth Hacker - Cumberland

Growth Hacker

Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.

Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.

Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.

Growth Hacker Jobs in Cumberland

An administrative county from 1889 to 1974, Cumberland was situated on the border with western Scotland and is, today, part of Cumbria. The region is probably best known for its tasty sausages, but it also offers an array of choice for those seeking Growth Hacker vacancies.

Cumberland was first recorded in the Anglo Saxon Chronicle in the 10th century. It was also an important spot during the Roman period, as it marked the western end of Hadrian's Wall.

For much of the region's history, its economy has relied on agriculture, as well as other industries like mining for coal and iron ore. Stone quarrying has also been an important industry for the area - particularly during the Industrial Revolution.

Today, the Cumberland region is mainly characterised by charming villages and sweeping landscapes. The local economy is mainly based in retail, the service sector and tourism.

Some of the companies that are based in the Cumberland area, or which have important facilities in the region, include McVitie's, Carr's Flour Mills, Bendall's Engineering and Innovia Films, which manufactures a variety of plastic products from cellophane for packaging and plastic labels, through to the substrate used for the plastic banknotes found in Australia, New Zealand and Vietnam.