Growth Hacker - Colchester

Growth Hacker

Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.

Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.

Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.

Growth Hacker Jobs in Colchester

One of the UK's fastest growing towns, Colchester is located in Essex, approximately 60 miles from London and 30 miles from Stansted Airport. A popular choice for those who choose to commute to the capital for work, Colchester also offers a variety of Growth Hacker opportunities within its local area.

Colchester is often called the oldest town in Britain, and its market is also one of the oldest in the country. It was granted its first royal charter in 1189 and by the end of the 14th century, it had become an important location for the manufacture of woollen cloth.

Further growth of the textile industry occurred in the late 16th century when Flemish weavers immigrated to the area, bringing with them new methods of cloth making.

With the start of the Industrial Revolution, Colchester's economy began to expand and was no longer based on textiles alone. In 1865, Standard Ironworks was started by James Noah Paxman - this would later become Paxman Diesels.

From the beginning of the 20th century, the textile industry began to decline. These days, the town's economy has shifted away from agriculture and industry, and has moved towards the service sector, although a number of manufacturing facilities still exist in the area.

Many of the top employers in modern Colchester are in the public sector, including Colchester Borough Council, the University of Essex and the local NHS trust.

The IT sector also provides a number of jobs and so does the financial industry. Meanwhile retail is one of the fastest growing sectors in the area.