Growth Hacker - Dundee

Growth Hacker

Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.

Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.

Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.

Growth Hacker Jobs in Dundee

Dundee is an industrious city that has changed its roles many times over the centuries. Its North Sea-facing front made it ideal for whaling, and the industries that surround it, such as boatbuilding, whale oil processing and jute manufacture (it was discovered that jute could be lubricated with whale oil). Those industries are gone now, but after World War II the city was to have something of a boom. The company NCR set up in Dundee, initially making shop cash registers, and later moving on to making banks’ cash machines. The company was also a pioneer of the now-ubiquitous magnetic strips, and also made computers.

The electronics company Morphy Richards was formed and based in Dundee after a merger, and Michelin tyre factory was also established. All this time, industry worked along shipbuilding, but by the 1980s this industry was in terminal decline. Along came Timex, who manufactured Sir Clive Sinclair’s ZX Spectrum in the city; this home computer was a huge success, owing to its colour graphics and reasonable price. However the Timex factory closed in the early 1990s.

The city was also a publishing magnet, and many a child grew up reading DC Thompson’s famous output: Beano, Dandy and the gung-ho Commando comic books. And when they grew up, they played Lemmings and Grand Theft Auto, developed by Dundee’s Rockstar Games. There is also a strong biomedical and biotech industry in the city.

Dundee is such a thriving place that no short article can do it justice. And of course, all this moving of materials and products, and the servicing of its 150,000 population means that Growth Hacker positions are regularly required.