Growth Hacker - East Kilbride
Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
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Growth Hacker Jobs in East Kilbride
Before the Second World War, East Kilbride was a relatively small town several miles from the south of Glasgow. After the war, however, when the government was looking for sites to found new towns all over Britain, the village was chosen as one to house displaced Glaswegians and to ease the crowded city which had seen heavy bombing. Over time, the town grew and now there’s just a mile of countryside between East Kilbride’s north and Glasgow’s south, and on its east side it is starting to merge with Hamilton. The town is now treated as a suburb of Glasgow, and has a population of around 75,000.
The town has associations with more celebrities and musicians than it probably should for its size. The list of residents and ex-residents includes TV presenter Lorraine Kelly, MP Liam Fox, indie band the Jesus and Mary Chain, Aztec Camera singer Roddy Frame, footballer and manager Ally McCoist and Four Weddings actor John Hannah. George Orwell wrote Nineteen Eighty-four in the town when he was recovering from tuberculosis.
Although East Kilbride’s purpose is necessarily residential, there is some industry there, and the town has no fewer than six shopping malls. With its position so close to Glasgow, good transport links and industrial estates at its north west and south east sides, East Kilbride might be a good place to look for Growth Hacker work in the Glasgow area.
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