Growth Hacker - Midlothian
Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
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Growth Hacker Jobs in Midlothian
Midlothian is located to the south of Edinburgh, between East Lothian, West Lothian and the Scottish Borders (historically the Peebles-shire part). Its administrative headquarters is in Dalkeith in its northern area, a mile or so from Edinburgh’s south-eastern suburbs. Like many areas of Scotland, Midlothian has a smattering of castles and is a popular destination for day trippers from the city.
Thanks to its proximity to the capital, Midlothian is extremely well linked to the national road and rail network, and Edinburgh Airport is located just outside its north-western border. Although Midlothian is itself largely rural in nature, its main market for Growth Hacker jobs and such like is probably Edinburgh, which the county wraps around.
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