Growth Hacker - Carlisle
Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
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Growth Hacker Jobs in Carlisle
Carlisle is the north-easternmost city in England, its outskirts lying just 4 miles (6 km) from the Scottish border. It’s roughly equal to Newcastle-upon-Tyne in terms of latitude, although it is much smaller, having a population of only 100,000. The city is served by the M6 which passes along its east side as it makes its way from Preston and Birmingham in the south, and changes into the A74(M) as it goes north towards Glasgow. The road east is the A59 which heads to Newcastle, and westwards, the A595 reaches the coastal towns of Whitehaven and Barrow-in-Furness. Carlisle is also on the main railway line from Manchester to Glasgow and Edinbugh. It is also the end point of the Settle to Carlisle railway line, which is considered one of the most scenic rail journeys in the UK.
The city can trace its roots back at least to Roman times, where, it is thought, it would have been a settlement connected with Hadrian’s Wall; the Wall would have sliced modern-day Carlisle in two. It must have been considered a strategic hotspot as it continued to be settled after the Romans, and a castle was built there in medieval times, as was the town’s cathedral. The city changed hands many times over the following centuries, most notably in 1745 when it was briefly held by Bonnie Prince Charlie.
Carlisle did play its part in the Industrial Revolution, but its relative isolation meant it was never one of the major players. It did grow a thriving railway engineering industry, however, and textiles were quite an important employer. Carr’s of Carlisle was founded around this time, and it would later become United Biscuits. Metal Box had a factory in the city, and it lives on under the Crown Holdings umbrella. There is still plenty of diversity in Carlisle’s industrial base, and as it’s so well connected it will always be a good place to look for Growth Hacker jobs. The logistics industry would be quite different today without one of its Carlisle’s successful companies, Eddie Stobart, which was founded in the 1950s.
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