Growth Hacker - Harrogate

Growth Hacker

Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.

Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.

Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.

Growth Hacker Jobs in Harrogate

The North Yorkshire town of Harrogate came to national prominence in the 17th century as a spa town, and over the following centuries visitors would go to the place to take the waters, which they thought had healing properties. Of course, the common people would not have had the wherewithal or the ability to get to the town, especially since they would have been sick, so Harrogate became a resort for the wealthy. Hotels sprung up and the town took on a genteel atmosphere which, some would say, survives to this day. The streets of the town centre are lined with restaurants and cafes, and several large parks give the town a green feel.

Harrogate is 13 miles (21 km) north of Leeds and 18 miles (30 km) west of York. Although the Yorkshire Dales are just to the west and the North York Moors to the north east, the town is not in a national park. It is, however, separated from any major settlement by at least 10 miles of countryside in any direction. The A1(M) passes reasonably close by over to the west; Leeds and York are connected a via rail route that stops at the town.

Despite its largely affluent populace, the town does have some industry, and boasts the Harrogate International Centre, the UK’s third-largest conference and exhibition centre. Thanks to Bucks Fizz’s 1981 triumph, the Centre hosted the 1982 Eurovision Song Contest. It was won by the German singer Nicole, with her song A Little Peace, something non-Eurovision fans have wished for ever since.

With an economically active populace of about 70,000 and a constant stream of professional visitors and day-trippers, Harrogate has a healthy need for logistics and supply chain professionals, meaning that Growth Hacker positions here and in the region are not uncommon.