Growth Hacker - Sutherland

Growth Hacker

Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.

Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.

Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.

Growth Hacker Jobs in Sutherland

Sutherland sits at the head of mainland Britain, with Caithness to its east and Ross & Cromarty to its south. It has coastlines to its north, west and south-east. The county is large in area but small in population, its land mainly being used for agriculture. Sutherland is now part of the greater Highland council area. The county town is Dornoch (with a population of just over a thousand), down at eh south-eastern tip on the coast. The county is served by the A9 that runs up the east coast of northern Scotland, as well as the main railway to Inverness.

With such a sparse population, Growth Hacker jobs and other such management and executive positions are quite uncommon in Sutherland itself. However, larger towns such as Inverness are an hours or so away by road from the southern parts of Sutherland, so focusing a job search in such towns might be a more fruitful option.