Growth Hacker - Woking

Growth Hacker

Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.

Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.

Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.

Growth Hacker Jobs in Woking

Woking is a town in London’s commuter belt, about 21 miles (34 km) from the centre of the capital. It is a prosperous town with a population of about 60,000 in the town itself, but its borough as a whole is home to around 100,000. The Kenwood electronics company was founded in the town by, you guessed it, Ken Wood.

The town has international fame thanks to motor sport. It has been home to McLaren racing since the 1980s after moving from Colnbrook near Heathrow Airport. The racing division of McLaren has a fantastic facility for building its Formula One racing cars in the town, and they have recently opened a state-of-the-art factory for building their road cars, one of which wouldn’t leave you much change out of £200,000. Both factories are notable by their cleanliness, which makes the average operating theatre or satellite laboratory look a little grubby.

Woking is well served by road, rail and air, and its hi-tech industries mean that expertise in many fields is often sought. For our part, Growth Hacker vacancies have been filled of late, and development seems to be continuing apace.

There are a couple of notable references to Woking in popular culture. In HG Wells’s The War of the Worlds, it is Horsell Common, just north of the town, where the aliens first land, and the town has a 7m high tripod statue in honour of this distinction. Wells wrote the story whilst staying in Woking. It was also the birthplace of The Jam’s Paul Weller, and was the inspiration for their hit single A Town Called Malice. Comedians Sean Lock and Harry Hill and TV cook Delia Smith were also born here.