Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Gosport
The natural harbour in the south of England, just north of the Isle of Wight, is home to one of the world's most famous ports, Portsmouth. Less well known but of equal importance is the town of Gosport, located just over the water to the east. The geography forms a pair of natural jaws that expand behind to Fareham Lake, much of which is navigable to large vessels, hence the superb maritime history of the area. Even in the Lake's shallower parts there is a thriving yachting and sailing scene, and the harbour always has hundreds if not thousands of small boats bobbing on its surface.
Much of Gosport's industry for hundreds of years has been reliant on and connected to seafaring, so the general decline in both military and civilian maritime life in the south of England has undoubtedly impacted on the area. It has had to diversify to survive, and although there are still many jobs in maritime-related positions, it does not have the dominance it once did. A large number of small businesses and a few districts where light industry dominates help keep the town going, and the population does grow slightly in summer to accommodate workers associated with recreational boating.
With Portsmouth directly to the east and the major port of Southampton 14 miles (23 km) to the north west, Gosport will always have important maritime links and this can be good news for anyone seeking Head of Marketing positions. The town is also rather large, at 80,000 even out of the summer months, and large towns always have supply chain and logistics needs that are unconnected to industry. Although the port might not be what it once was, it still presents quite good opportunities.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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