Account Director jobs
Winning new clients is a high-energy job, with a high potential for blind alleys and expended time between successful campaigns. That’s why it’s highly cost effective to devote quality time and resources to retaining existing clients. For that, skilled account directors are required.
In larger logistics companies, account directors will have a team of account managers underneath them, and they will deal directly with clients on a one-to-one basis; clients generally like to be dealing with the same person, who will know their needs and issues. Account directors will oversee the whole customer retention operation, and will be responsible for strategic decisions to this end, but not necessarily the micromanagement of order fulfilment. The account director may also have responsibility for organising and instructing a sales team in order to win new clients, as well as seeking out new openings with existing clients and their partners.
Reporting to the company management, he or she will be expected to explain decisions and actions and provide regular reports. Any problems that cannot be addressed by the account managers will become the account director’s responsibility, followed ultimately by the management’s.
Maintaining morale will be an important role, both in the clients and in your own team. Whether this means treading on egg shells or throwing a party will depend on the relationship!
The skills required
Interpersonal skills, particularly diplomacy, will be a key skill of the account director. Since different clients will have different needs and desires, from methods of payment to hours of work to corporate personality, you will need to have an instinct for switching demeanour at the sound of a ringing phone.
Sales and marketing experience will be extremely useful, as selling one’s company’s benefits does not end with the winning of a client; they will probably be constantly seeking out other deals to reduce their overheads, and you will need to be able to convince them that your company is the best option for them. You’ll need the confidence to be able to make important decisions without constant recourse to senior management.
Account Director Jobs in Burnley
Whereas most northern towns with milling and industrial heritage are closely linked to a major city such as Manchester, Leeds, Newcastle or Glasgow, Burnley is something of an oddity thanks to its relative isolation. It’s a good 22 miles (34 km) to the centre of Manchester to its direct south, about the same distance west or Bradford and the next major settlement to its north is Carlisle, 80 miles (130 km) away. Its nearest neighbour is Blackburn, 10 miles to the west and roughly Burnley’s twin in terms of population (and its footballing rival).
Burnley started out as a market town, trading chiefly in wool and other farm products, until the Industrial Revolution, and particularly the canals, reached the town. When coal was discovered close by, the picture was complete. Before long the town was thriving, with wool mills and eventually cotton mills powered by steam engines making the town thunder with productivity. Inevitably, the mills were to gradually close down and Burnley went through a period of isolation and stagnation, particularly after the Second World War.
The town is, however, looking forward, and has attracted investment and jobs over recent years. Industrial estates have sprung up around the town, and perhaps because of the distance to large cities, Burnley has become almost self-sufficient when it comes to retail, with a bustling town centre and a host of chains setting up shop there. This all adds up to a positive story for those looking for Account Director positions in the Burnley area.
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