Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Shrewsbury
Shrewsbury has always been a market town, as shown by its distinctive roads to Telford, Whitchurch, Oswestry, Welshpool and Ludlow. During the Industrial Revolution the town was linked by Shrewsbury Canal, which linked to the Shropshire canal, but again, it was used more to bring goods in than to take them out – the town remained largely unindustrialised. Railways also came in the nineteenth century, making Wolverhampton and the North and South of England easily accessible.
The town does have a thriving light industry scene, and has two important business parks, Shrewsbury Business Park and the Battlefield Enterprise Park. Sometimes Copywriter or similar jobs turn up in Shrewsbury or the surrounding area simply because it’s a relatively isolated town that has a large demand for goods to be brought in.
Although Shrewsbury is the county town of Shropshire, it is actually only the second largest in the county (after Telford), but still has a sizeable population of around 100,000. As it is so close to the Welsh border, it acts as a magnet for many of the Welsh towns and villages along the country’s eastern side as well as those in the surrounding area. This has led to Shrewsbury becoming a very healthy shopping town; it is also a very pleasant place to live, with much of its medieval town centre still standing. Shrewsbury does have one very notable claim to fame, too – it was the birthplace of Charles Darwin.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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