Growth Hacker - Newport

Growth Hacker

Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.

Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.

Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.

 

The skills required

Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.

That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.

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Growth Hacker Jobs in Newport

Although Newport can trace its history back to at least medieval times, when its castle was built, it was the Industrial Revolution that turned the town into what it is now, a city of over 140,000 people. Its location on the south of Wales, adjacent to the Severn Estuary opposite Bristol, made it an ideal place for a port to transport the vast amounts of coal, as well as iron, that were being mined from South Wales. For a time, the town had a larger population than Cardiff.

Although the docks are not as busy as they used to be, the town has remained active, with a diverse range of manufacturing, service industry and governmental offices being based there. It is home to Sims Metal Management’s huge scrap recycling plant, which boasts the world’s largest car crusher and links by road, water and rail. The UK’s HQ of the Office for National Statistics and the IPO (patents office) are based there, as well as the Welsh HQs of the Charity Commission and the British Red Cross.

Panasonic and International Rectifier have large factories in Newport, and EADS’s security division, Cassadian, is also located there. With such a diverse range of industries and great communications, Growth Hacker vacancies are quite common in Newport.

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