National Account Manager - Contract Catering

National Account Manager - Contract Catering
Field based
£45,000 - £52,000 per annum Car/Allowance & Bonus

We are seeking a strategic, tenacious, and growth-oriented National Account Manager to lead a portfolio of high-potential contract catering accounts at a Head Office and central procurement level.

Our client is a market-leading, customer-centric catering equipment and commercial kitchen solutions business. They specialise in supporting the contract catering industry, helping major catering operators optimise their kitchens, realise equipment assets, and maintain seamless operations through structured purchasing frameworks.

The Role

In this high-impact position, you will take full ownership of a defined portfolio of national contract caterers holding immense growth potential. Operating primarily at a Head Office level, you will navigate central procurement and category management teams to secure and maximise framework agreements.

A major focus of this role is expanding their footprint within these frameworks. While capital equipment sales remain core, you will strategically introduce and upsell our comprehensive service & maintenance contracts.

Key Responsibilities

• Framework & Portfolio Management: Manage and grow a defined portfolio of national contract catering accounts, operating at Head Office, category management, and central procurement levels.
• Commercial Growth: Execute a balanced "Hunter/Farmer" approach-retaining core business while driving organic framework growth through service & maintenance contracts, capital equipment sales, and asset replacements.
• Contract Negotiation: Support, negotiate, and secure long-term contracts and agreements with national clients to build enduring business partnerships.
• Strategic Planning: Conduct structured Quarterly Business Reviews (QBRs) and collaborate with clients on joint business plans focused on shared value and efficiency.
• Team Leadership: Support, develop, and coach your direct reports (National Account Executive / Internal Sales Executive), ensuring national targets are clearly understood and consistently met.
• Market Presence: Represent the business at national trade shows, conferences, and networking events to enhance brand visibility and forge new corporate relationships.

About You
We are looking for a positive, determined, and highly commercial sales professional who combines deep relationship-building expertise with an uncompromising desire to deliver customer-centric service. You'll ideally have:

• Proven Track Record: A minimum of 3 to 5 years of corporate sales experience managing large, multi-site national accounts within a dynamic business environment.
• Sector & Service Expertise: Strong industry knowledge specifically within commercial catering service & maintenance or kitchen infrastructure solutions.
• Leadership Experience: Previous management or leadership experience in a challenging, target-driven environment, with a knack for coaching and development.
• Procurement Fluency: Proven experience building robust client relationships with senior procurement functions, category managers, and corporate stakeholders.
• Commercial Acumen: Strong numerical, analytical, and contract negotiation skills with a deep understanding of sales margins and profit optimization.
• Mobility: Full UK driving licence (with no more than 3 points) and a willingness to travel for high-profile customer-facing meetings.

What's on Offer?

• Competitive base salary with an industry-leading bonus scheme aligned with portfolio growth.
• Company car or car allowance to support national travel.
• A supportive, collaborative leadership environment where your strategic ideas are valued.
• Structured personal development within a corporate group that actively lives its core values.

Are you looking to recruit a similar role?

Cast UK is a leading executive consultancy, providing national recruitment solutions to both clients and candidates. Specialising in, HR, Procurement, Buying, Supply Chain, and Logistics, each member of our specialist team has a professional background specific to their recruiting sector. With this unique insight and knowledge, our consultants are able to place individuals from trainee through to main board. For more information on Cast UK or to discuss how we can find talent for your business then please visit www.castuk.com.

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