Account Director jobs
Winning new clients is a high-energy job, with a high potential for blind alleys and expended time between successful campaigns. That’s why it’s highly cost effective to devote quality time and resources to retaining existing clients. For that, skilled account directors are required.
In larger logistics companies, account directors will have a team of account managers underneath them, and they will deal directly with clients on a one-to-one basis; clients generally like to be dealing with the same person, who will know their needs and issues. Account directors will oversee the whole customer retention operation, and will be responsible for strategic decisions to this end, but not necessarily the micromanagement of order fulfilment. The account director may also have responsibility for organising and instructing a sales team in order to win new clients, as well as seeking out new openings with existing clients and their partners.
Reporting to the company management, he or she will be expected to explain decisions and actions and provide regular reports. Any problems that cannot be addressed by the account managers will become the account director’s responsibility, followed ultimately by the management’s.
Maintaining morale will be an important role, both in the clients and in your own team. Whether this means treading on egg shells or throwing a party will depend on the relationship!
The skills required
Interpersonal skills, particularly diplomacy, will be a key skill of the account director. Since different clients will have different needs and desires, from methods of payment to hours of work to corporate personality, you will need to have an instinct for switching demeanour at the sound of a ringing phone.
Sales and marketing experience will be extremely useful, as selling one’s company’s benefits does not end with the winning of a client; they will probably be constantly seeking out other deals to reduce their overheads, and you will need to be able to convince them that your company is the best option for them. You’ll need the confidence to be able to make important decisions without constant recourse to senior management.
Account Director Jobs in Bath
The Somerset city of Bath is a place with at least two remarkable historical periods that resonate today: the Roman and the Georgian. It was a popular Roman spa town, called Aquae Sulis, and its Roman baths not only survive to this day, they are still used, both by locals and by the many tourists who visit the city, usually as part of spa treatment. The second great era was the Georgian period, when the city regained its reputation as a spa city, and much of its iconic architecture was built, including the impressive Royal Crescent. A notable inhabitant of Bath was Jane Austen; there’s a museum dedicated to her in the city, although she notably never liked the place!
Throughout the nineteenth and twentieth centuries, Bath did have quite an important manufacturing sector, its closeness to the major port of Bristol being an important factor. As the twentieth century drew on, however, the city became rather gentrified and started to focus more on tourism, and the manufacturing sector suffered. Today many of those who work in the city have to commute from outside because of property prices.
Some industries are successful in the city, however. Publishing in particular is doing well, with Future plc, owner of over 150 magazines, being based there, as well as some book publishers such as Parragon and the mail-order company House of Bath (now owned by JD Williams). Tourism remains its greatest single employer, with restaurants, guest houses, hotels, museums and the like enjoying almost year-round visits. Although the city proper has a population of around 90,000, the area as a whole is home to close to 170,000, making it a thriving place. It is not unusual for Account Director positions to appear in Bath, partly due to this large population and tourist requirements.
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