Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Doncaster
Doncaster has a colourful history that dates back at least as far as the Romans, when it was served by an important road between London and the North. Nowadays the South Yorkshire town remains a well connected place, with the M18 an A1(M) passing the town and excellent rail connections to Sheffield an Leeds to the west and the docks of Hull to the east. The canals helped bring wealth to the town, particularly when vast coal seams were discovered nearby and the town boomed. There is also Robin Hood International Airport on the doorstep, although it is probably more famous for a mischievous tweet than for its global aviation repute!
Although coal mining has largely ended in the area, it is one of the few places that still has active mines. During the Industrial Revolution the place was a hotbed of industry, with steel manufacture, glassmaking, railway engineering and chemical manufacturing going on. In the 1930s tractors started being made in the town by International Harvester. This tradition survived right up until 2007 after several buy-outs and mergers.
Anyone looking for Copywriter work in Doncaster should be greeted by a seam of opportunities as rich as the coal’s. As well as the airport and road links, it is home to Doncaster International Railport, a vast railway complex that distributes goods nationally and ultimately internationally. Many companies have recognised this sweet spot and set up distribution centres and warehousing facilities in the area. Names include B&Q, DFS, Next, Faberge, Tesco, IKEA, Exel and Amazon.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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