Growth Hacker - Hartlepool
Growth Hacker
Any company that’s run in a vaguely competent manner will gradually grow and put down roots. But sometimes, time is not a commodity that a business has in abundance. They need to grow quickly using any legitimate means necessary, and they want to do it without resorting to expensive means like placing ads on TV and throwing money at digital sales. Enter the world of the growth hacker.
Growth hacking (often called growth marketing) is the use of clever means to break through in your niche, usually using digital channels. It’s all about identifying narrow openings that no one else has thought of (hence the reference to hacking) and exploiting them for the benefit of the client. It’s not unusual for the techniques discovered by growth hackers to end up becoming established marketing means, albeit with a heftier price tag.
Growth hackers know a low-hanging fruit when they see one, even if it’s invisible to traditional marketers. That’s why they are so valued by businesses – they can grab marketing opportunities with little or no financial outlay and turn them into growth and profitability, just when they need it.
The skills required
Growth hacking recruitment is based entirely on results. If a growth hacker has won a company a boost in growth or sales leads innovation, nous and timely actions, companies seeking growth are interested. People with such innovative mindsets tend not to be able to describe a set procedure for working in a particular scenario, as they’ll start looking at the task ahead of them and come up with unique, innovative solutions, with perhaps a little nod to their past work.
That can make growth hackers hard to interview, so it’s not unusual for self-proclaimed growth hackers to be employed on short-term contracts with the potential for bonuses should their efforts prove to be fruitful.
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Growth Hacker Jobs in Hartlepool
The town of Hartlepool grew up around a monastery and abbey in the 7th century, and the population grew slowly to about 900 by the early 1800s. As the town grew, however, so did the docks, and its importance as a dock became larger when the railways arrived in the mid-1800s, connecting the town to the cities of the North West of England. This pushed Hartlepool to another level, and before long many shipping companies were setting up there.
Industry was soon to follow, with ironworks and shipyards locating in the town, which to this day boasts Europe’s largest dry dock. Able UK operate a facility just outside the town which is now used for decommissioning massive vessels such as aircraft carriers and freight ships. Together, the engineering sector employs close to 2000 people in the town. There is also a nuclear power station, an advanced gas-cooled reactor type, which since its opening in 1983 has become the town’s single largest employer. It is due to close down in the mid to late 2010s, but another plant is planned.
There is a lot going on in Hartlepool, and it’s a diverse place to live in, with jobs related to the heavy industry, maritime work and the usual high street and local shops and service industries that keep the town thriving. It’s a great place to look for a Growth Hacker job, as this diversity throws up many possibilities in the logistics, procurement and supply chain fields.
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