Innovation Marketing Manager

Innovation Marketing Manager

Berkshire (Hybrid - 3 days on site)
FMCG | Food & Consumer Brands

Cast UK are representing a well-established, market-leading FMCG business within the food sector, with a portfolio of much-loved household brands. The business is continuing to invest in true innovation and is looking to appoint an Innovation Marketing Manager to support and shape its future pipeline.

The opportunity

This role sits within a central Innovation team and reports into senior innovation leadership. The focus is on true NPD, rather than renovation or line extensions, with responsibility for developing ideas from consumer insight through early-stage development and preparing projects for successful delivery.

You'll work collaboratively with teams across R&D, manufacturing, brand marketing and commercial, building effective working relationships and helping projects progress with clarity and pace. The role also offers exposure to European category strategies, while retaining strong local decision-making.

Key responsibilities

• Develop early-stage, insight-led innovation projects from concept through to commercial approval

• Lead the Scope and Develop stages of the Stage Gate process, ensuring ideas are differentiated and commercially robust

• Translate consumer insight, trends and brand strategy into clear and compelling innovation propositions

• Work closely with factory, R&D and marketing teams to maintain alignment and shared ownership

• Coordinate multiple projects in parallel, maintaining momentum and visibility for stakeholders

• Contribute to the wider innovation funnel, with awareness of renovation and line extension activity

About you

• Experience in FMCG innovation or marketing, ideally within food or consumer brands

• Strong understanding of consumer insight, trends and brand-led innovation

• Comfortable working within structured Stage Gate processes

• Commercially aware, with the ability to engage and influence a range of stakeholders

• Well organised, credible and able to manage multiple priorities effectively

Package

• Competitive base salary

• £6,000 car cash allowance

• 7.5% annual bonus, based on company performance and personal objectives

• Hybrid working model (typically 3 days on site)

Are you looking to recruit a similar role?

Cast UK is a leading executive consultancy, providing national recruitment solutions to both clients and candidates. Specialising in, HR, Procurement, Buying, Supply Chain, and Logistics, each member of our specialist team has a professional background specific to their recruiting sector. With this unique insight and knowledge, our consultants are able to place individuals from trainee through to main board. For more information on Cast UK or to discuss how we can find talent for your business then please visit www.castuk.com

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