Account Director - Bognor Regis

Account Director jobs

Winning new clients is a high-energy job, with a high potential for blind alleys and expended time between successful campaigns. That’s why it’s highly cost effective to devote quality time and resources to retaining existing clients. For that, skilled account directors are required.

In larger logistics companies, account directors will have a team of account managers underneath them, and they will deal directly with clients on a one-to-one basis; clients generally like to be dealing with the same person, who will know their needs and issues. Account directors will oversee the whole customer retention operation, and will be responsible for strategic decisions to this end, but not necessarily the micromanagement of order fulfilment. The account director may also have responsibility for organising and instructing a sales team in order to win new clients, as well as seeking out new openings with existing clients and their partners.

Reporting to the company management, he or she will be expected to explain decisions and actions and provide regular reports. Any problems that cannot be addressed by the account managers will become the account director’s responsibility, followed ultimately by the management’s.

Maintaining morale will be an important role, both in the clients and in your own team. Whether this means treading on egg shells or throwing a party will depend on the relationship!

The skills required

Interpersonal skills, particularly diplomacy, will be a key skill of the account director. Since different clients will have different needs and desires, from methods of payment to hours of work to corporate personality, you will need to have an instinct for switching demeanour at the sound of a ringing phone.

Sales and marketing experience will be extremely useful, as selling one’s company’s benefits does not end with the winning of a client; they will probably be constantly seeking out other deals to reduce their overheads, and you will need to be able to convince them that your company is the best option for them. You’ll need the confidence to be able to make important decisions without constant recourse to senior management.

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Account Director Jobs in Bognor Regis

Like most of the seaside resorts in the UK, Bognor Regis (originally simply called Bognor) started out as a self-sustaining fishing village that linked to market towns in the vicinity. The Victorian era saw a massive interest in the health benefits of “sea air” and bathing, and the traditional seaside resort that we know and love today was born. Bognor Regis had a particularly good time of it, becoming a regular haunt of the royals and their entourages, which rendered an air of exclusivity that the other resorts could only dream of. The railway came in the shape of a special branch in the London to Portsmouth line, and Bognor Regis started to attract visitors from without the aristocratic connections, and as time went on and workers’ rights became stronger and wages grew, the resort became a favourite of the holidaying working class.

Located 19 miles (30 km) to the east of Portsmouth, 23 miles (37 km) to the west of Brighton and 4 miles (7 km) south east of the cathedral city of Chichester, Bognor Regis is a relatively small town with a resident population of around 25,000. In the summer months, of course, this swells massively as tourists come to fill the hotels, B&Bs and the famous Butlin’s holiday camp. Many of its inhabitants will commute to the city or nearby towns for work, but the populace is economically active, which is why Account Director jobs might sometimes come up in the town or the surrounding area.

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