Ecommerce Director

Ecommerce Director

The director of ecommerce will probably have risen through the ranks in an ecommerce capacity or will be a time-served logistics and transport expert whose knowledge pre-dates the digital age. Either way, they are responsible for overseeing the whole ecommerce operation of a business, from customer experience right through to last mile fulfilment.

For that reason, delegation of tasks and the assembly or maintenance of a team of digital and logistics specialists will be a large part of the job. Because ecommerce and logistics are so tightly interwoven, businesses that seek an ecommerce director with fulfilment knowledge clearly understand the demands of the role, and should give their full support.

Looking at the bigger picture, the ecommerce director will be responsible for driving efficiency and profitability while maintaining extremely high customer satisfaction, which might be challenging but justifies the top salaries offered for the role.

The skills required

An analytical mindset is an essential component of the successful director of ecommerce. You’ll be spending a lot of time looking at figures and analysing trends to keep stock flowing from supplier to warehouse to fulfillment, without bottlenecks or seasonal disruption. This all feeds into consumer satisfaction, and keeps the business profitable.

The complexity of the task will mean you’ll know exactly when to delegate and when to take charge, and you’ll have assembled a trusted and dedicated team who understand your – and the company’s – long term goals. Communication skills and an ability to rigidly adhere to strategic plans are therefore strong attributes.

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