Ecommerce manager jobs cover a huge range of specialisms, whether that’s working with a logistics firm that has multiple ecommerce clients, or working for an online retailer that needs to find the optimum carriers for the various products they sell.
What all the roles have in common is a deep understanding of the way logistics and transport is inseparable from customer interactions and the sourcing and supply of products from a potentially global pool. As ecommerce manager, you’ll be the link between the in-house expertise brought by the digital team (such as marketing and development), the sales team, and the logistics and transport part, whether that’s in-house, outsourced or hybrid.
Ideally, you’ll already have plenty of experience running complex ecommerce operations from such a centralised role, However, talented individuals from logistics or digital teams can often rise to such an overarching position if they can demonstrate a rounded view of the way customer purchases, stock management, product supply and fulfillment interact with each other to benefit the company’s profits.
The skills required
As the intermediary between the board and the logistics and digital teams, excellent communication of goals and strategies will be crucial to performing the ecommerce manager role well. That will include analytical data, which you’ll often have to understand in its raw form and interpret for the various stakeholders.
An in-depth knowledge of the way ecommerce works, from factory to front door, will be critical to rising to the many challenges that come with the job.
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