Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Worcestershire
A county in the West Midlands, Worcestershire's borders have changed numerous times throughout its past, merging with Herefordshire in the 1970s as part of the Local Government Act 1972, and then being re-established as its own entity in 1998.
In addition to Herefordshire, its neighbours include Shropshire, Staffordshire, Gloucestershire and Warwickshire.
Worcestershire comprises a number of large communities, such as Worcester, Kidderminster, Redditch, Malvern and Bromsgrove. These all offer a variety of choices when it comes to finding Marketing assistant positions in the region, and many are considered satellite towns of Birmingham.
For much of its past, Worcestershire's economy has relied on the wool trade, and related industries. During the 19th century, glove making was an important business, while Kidderminster carpets gained a sound reputation that continues today. Historically, the region was also important for the production of hops and fruit like pears, cherries, plums and apples.
Today, retail, manufacturing, the service sector and technology are all important parts of the local economy, with companies based in the region including Qinetiq, which specialises in defence technology.
Of course, Worscestershire is also famous for its eponymous sauce - this has been manufactured by Lea & Perrins in Worcester since 1838, although the company is now owned by Heinz.
Popular locations
Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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