Account Manager

Account Manager jobs

Customer retention is one of the most important aspects of running a logistics business. As with any business, retaining profitable and reliable clients can make you the envy of your competitors by minimising the time and effort spent chasing new clients.

But retaining clients is not just about sitting back and enjoying the ride; it’s an active craft, involving constant communication with clients and senior management to ensure smooth running, met deadlines and fulfilled aspirations. Account managers are therefore a key employee in the customer retention effort.

Reporting to the account director and senior management, the account manager is a human interface with the clients. They will know their clients’ demands intimately and in turn, the client should appreciate the personal service and understanding. In large companies with many clients, this would be impossible without the account managers.

An account manager might also have a team of subordinates dealing with specific clients or sectors, and the manager will need to not only instruct them but also remain completely aware of what they are doing strategically and in detail.

The skills required

The account manager will need to be a flexible person, able to deal with different clients in their own unique ways. A deep knowledge of logistics and the industries they are dealing with will be essential. As they will be trusted by the customers to deliver on promises they make, they must also be able to both stay well connected with those within their company who make delivery possible, but also realise the limits of possibility so as not to overpromise and underdeliver.

Good, accurate reporting skills will be required, and a strategic mindset, able to interpret goals from management and account directors and turn them into results, will be essential.

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